Social media platforms are essential marketing tools that businesses use to promote their online presence. Creative businesses express them to visually express their online exposure. However, for an effective marketing strategy, you have to understand which platforms are the most relevant to a particular business, and the target market. Facebook, Instagram and Pinterest are the best, free platforms for small creative businesses. However, a business can achieve further marketing and exposure through paid advertisements.
Facebook is the largest online social network, used worldwide. It allows businesses connect with people through the Pages feature. Other options that businesses can use for marketing on Facebook are Page Post Engagement Ads, Clicks to Website Ads, Page Like Ads and Offer Claim Ads. Facebook allows sales and promotions targeting the right audience or a selected location.
Twitter allows short marketing texts of up to 140 characters as well as images and videos. Twitter offers a great way to spread news but is not the best for small creative businesses.
Pinterest is an essential platform for small creative businesses. It allows users to appeal to creative people easily; they can save and categorise their content. It is the best for selling visual products and sharing direct links to their shops. Users create boards where they market their products and brands. The Pinterest market is primarily female, and common interests include fashion, photography and food products.
Instagram is a social marketing tool for creative businesses that is purely based on videos and photos. It is mostly used as a mobile application, therefore, well-designed, and high-quality visual content is key. Content and images are linked using hashtags to make searching easy. It also allows marketing campaigns to run advertisements on Facebook and Instagram simultaneously.
Snapchat is different from other marketing channels as it stores content for a short time. Users create public stories using photos and videos, which delete after a short while. The temporary content can be used for creating authentic real-life stories. It is not among the best options for small creative businesses but is good for those targeting a younger age group (teenagers).
BEYOND SOCIAL MEDIA
Other than social media, other options that businesses can include in their marketing strategy are newsletters, mailing list contacts, and blogs.