Donald Trump, the President of USA has is gaining more attention on the media than any other president throughout history. Currently, the world is watching every move in the America’s political game intently.
A true leader is one that learns from the wins, failure, and mistakes of others. Every business leader should learn from America’s 45th president, Donald Trump. Below are solid lessons worth picking up if you look forward to having a productive and successful 2017 in your business.
1. AVOID REDEFINING YOUR END USER
Every business has defined end users that deliver revenue, except for startups who have minimal data for backing up their business model. Adding services to pivot your business or attract different end users while ignoring current one’s results to a quick revenue loss. The Donald Trump team had a single in their mind during the campaign season, Middle American, male Anglo-Saxon. Trump knew it was easy to win the elections upon that targeting that demographic and mobilizing them to vote. The messaging seemed to alienate some, but Trump didn’t soften his tone or play defense.
2. ESTABLISH AND STICK TO YOUR BRAND MESSAGE.
The first thing in every business is identifying your end-users; promoting and making your brand appealing then follows. Understand what message your clients want to hear, and their response before executing any business strategy. This is a separate multi-staged process. Find a good brand message and deliver it flawlessly. Do not change the price, build method or get angry and defensive to your customers. With well proper product building and extensive research, the chances are that you will benefit from clients.
3. AVOID IMPULSE FROM REAL-TIME MARKETING PLATFORMS.
Social media as a marketing platform provide real-time connection to a potential audience. Facebook, Twitter, Pinterest, Instagram, and others are effective platforms for marketing any brand. Before using them, take time to understand who has access to your posts, understand what end users want to develop strong customer relationships. This ensures your brand is not abused, baited or threatened; a good strategy that cannot be swayed.
4. PERSISTENCE IS KEY- REPEAT, REPEAT, AND REPEAT
Do not give up if you have a good message. Repeat and relax. Your clients will continue checking on your offers and bring in new ones. Persistence ensures your message will always reach the right people.
5. EMPOWER YOUR EMPLOYEES
You and your employees should work towards achieving the same objectives. Whether they are telesales consultants, in-store, account managers, directors, or regular employees, no one should contradict the brand message. Train your employees to stick to the business goals. Motivate and engage them, as a business leader, allow no excuses for anyone going off-piste.
This is simple, learn from President Donald Trump. What you think of him does not matter, follow his leadership methodology.